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How to optimize apps in the google play store and apple store


Online businesses often get so caught up in creating a mobile app that they need to pay more attention to digital marketplace optimization. You must optimize your app's characteristics to ensure that the app can perform well in the marketplace. Here, we discuss practical ways to optimize your app in the Google Play Store and Apple App Store.


Multivariate Testing

Using a multivariate testing approach for app store optimization is always advisable. Multivariate testing involves testing your app to determine the elements that drive the best ROI for your app business. 


The testing includes visual elements like icons, first graphics, and even videos, as they are ideal for enhancing the app's performance. A practical multivariate testing approach uses Google as the sandbox to test and find the best options for the app and then port it to iOS. 


App Icons

When creating a mobile app, the icons are the only visual or aesthetic element that can impact the user even after installation. The primary reason is that the user can see the icon on their home screen. Hence, you must make it a point to ensure that your app's icon is attention-grabbing and looks aesthetically pleasing on multiple devices.  


There are millions of apps on iOS and Google Play Store. Your app icon must stand out from the rest and entice the user to check it out. Using bright colors is one way to make your app icon stand out but ensure that it aligns with your brand and target audience. Besides, the user can subconsciously associate the colors with the message you want to convey.


Purpose-Based Design

Whether creating an app for iOS or Android, you must always ensure an icon design that conveys purpose. Most apps are multi-functional today, so they need unique design goals at every stage in the conversion funnel. 


The primary purpose of the design is to form a connection between your app and its users. More importantly, you must use the format in such a way that it defines the value proposition for the app. 


Focus On A Specific Character Or Element 

You must focus on specific characters or elements when optimizing your mobile app for Apple App Store and Google Play Store. For example, many games feature one of the main characters from the game in their icon. It is an excellent way to create an emotional link between the user and the app.


Feature Graphic For Android Apps

The images highlighting Android apps in Google App Store is called feature graphic. It is the first picture the user sees when they open the app listing. Feature graphic takes up one-third of the screen and can severely impact the conversion rate. 


Creative Practices For Optimization

There are several creative best practices you can consider for optimizing apps in Google Play Store and Apple App Store. As mentioned before, you can use characters in icons and prioritize feature graphics to improve your conversion rates. 


Some general creative practices you can use include keeping the size of the feature graphic over 1024x500 pixels. Use JPEG formats for your feature graphics as they are faster to load and maintain image quality. However, you can also use a PNG image (24-bit) as an alternative. 


Target Specific Metrics

You must target meaningful metrics to ensure that your app succeeds in Google Play Store and Apple App Store. For example, you must reevaluate how you attract and guide the relevant audience to the app. 


You can use KPIs to determine the effectiveness of your mobile app on users and its ability to drive the desired action. It can even help you find icon graphics ideal for your online business. You can access CVR-related data for optimizing your app for the app store. 


Conclusion

Creating an app and ensuring it succeeds in the market is challenging. The tips above can help you optimize your mobile app for the Apple App Store and Google Play Store. But you need an expert like NewAgeSysIT to create an app and optimize it to succeed in different digital marketplaces. Our experts can help you create a fully customized app that can thrive in both marketplaces.

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