How to Build a Wine Ecommerce Website?

E-Commerce is something that is growing by the minute and the growth keeps on getting accelerated by time. There is a huge market available online for a lot of product categories and one of them is the Wine industry.

How to develop a wine eCommerce site online?

Pick an experienced platform to develop an ecommerce website: Since we are starting out it is always wise to choose a platform that has been around for a while, which is already credible and provides multiple options.

Work on the brand appeal: Put your brand's personality out there through appealing logo, colours, page intro, layout etc. Wine is a product that combines several senses to bring about a pleasing effect and hence we have to convey the same to the consumer while pursuing wine ecommerce to keep them with our brand. 

Provide multiple payment options: Customers are always searching for a secure payment option to avoid any kind of fraudery. By ensuring a safe transaction through trusted platforms we could ensure that they are confident enough to go through with their purchase decision. 

Bring in the right shipping partners when you develop an ecommerce website: Using credible, trusted and experienced shipping partners are a must when it comes to rarities such as wine ecommerce. 

Have a grand official launch: Something as appealing as a wine store shouldn’t be just passing information. After fully completing the site set up, a grand launch could be planned with promotional discounts, news, social media engagement etc. 

What to take care of in order to develop an ecommerce website, especially wine ecommerce?

Wine is a mix of the pleasures derived from it by our senses. Hence selling wine online is not just setting up a website and putting up information. Here we are not selling a drink, we are selling an experience which is not so easy to convey online to someone sitting miles away behind a screen. Nevertheless, if we take care of some things, selling wine online could be a cake walk. 

Some things to take care are:

Do intense research: Unless you don’t understand what is happening in the market and the category, you won’t be able to find an entry point. Research about the successful brands and the consumers through which you will be able to understand where they are left unsatisfied and then meet those demands of theirs.

Decide your inventory: Decide your niche, is it expensive luxury wine brands? Or best selling products available conveniently? Or is it hard to find exclusive brands? Finding a unique selling point will help you come up with a better target base and reach them.

Promote promotions: Don’t hold back on promotions when you develop an ecommerce wine website. Be it in paid media,earned or owned, do not lose an opportunity to put a word about your site out to the public. That doesn’t mean that you overdo it but keep appearing in wine related sites, review pages, articles, social media etc. 

Mitigating risks in online payment for a wine store

There are risks and limitations when it comes to online payment for wine as it is a subsection of the alcoholic beverage industry which is bound by several norms and laws. It is a high risk industry where the age, rates, charges are all monitored strictly. In such a case the solution is to tie up with a high risk payment provider who is willing to take up the challenges of processing payment for an online Wine store.

Shipping and Delivery of Wine ecommerce products

Laws pertaining to the shipping of wine products: The laws surrounding the shipping of wine would vary from state to state, hence it is important to note that the laws meant for the seller won’t be the same for the buyer. It has to be analyzed beforehand and mentioned in order to avoid any confusion or miscommunication. 

Other requirements include finding a shipping partner, opening an account and signing an agreement with them, following the suitable packaging and labelling requirement that calls for Adult signature mandatory on the product etc.

With some awareness regarding the laws, restrictions, limitations and by ensuring a safe structure of sale through the website and by spotting the right target consumer and their requirements, selling wine online would be as pleasant as the wine itself.