As the name suggests, Native app development is developing software programs that run on specific devices and platforms. Even though native apps can be used in both TVs as well as computers, the growing affinity of people towards smartphones has made them the target devices for native apps. As Google’s play store and Apple’s app store are the two leading operating systems that smartphone users prefer over any other mobile OS, Native app companies, over the last few years are developing apps only for Android and iOS devices. The growing popularity of Native apps is clearly due to few basic yet effective benefits that such apps have over Hybrid and web apps. Mentioned below are a few key benefits that native app companies should know.
Better communication and high performance
A precise answer that instantly comes to a user’s mind when asked about his/her interest towards mobile application is the ease and accessibility with which mobile apps allow interaction with the brand. This in turn helps a customer to understand and communicate with the brand. However, it is only possible when the apps work seamlessly on the devices, one of the most impressive benefits of Native apps. Native apps can be so designed that they seem to be integrated with the device in terms of their look and feel and therefore provide optimum user experience. Providing a high- level user experience makes it easier for the customers to use the app while providing them the exact experience that they would otherwise receive on associating with the brand. As native apps are platform- specific, they are efficient and deliver high performance along with being extremely fast and responsive.
Error proof
App development is a complex process and one of the mandatory aspects to ensure that the app is fully functional is to test it multiple times and at every stage of development. One of the greatest advantages of conducting multiple testes is error proofing. Native app companies of Pennsylvania are of the opinion that the presence of very few bugs in development stages, is persuading more clients to prefer Native apps over Hybrid ones. When compared to Hybrid apps Native apps do not use any cross-platform tools, which in turn reduces the presence of bugs to almost negligible levels.
Native apps are secure
Be it any app- Native, Hybrid or web, security is of prime priority for an app as it handles its user’s confidential information. Customers will never ever think of using an app again that has been subjected to any kind of security breach. This is even more serious for those apps that have multiple payment gateways. Native apps are compiled using a platform’s core programming language and therefore these are reliable apps that handle customer data with utmost care and confidentiality.
Matches both software and hardware
As native apps are exclusively made for a platform, the coding is done in a manner that they are fully compatible with the software as well as hardware of the device where they are used. While the coding is done in the core programming language of the platform, the apps also have access to the hardware like camera, GPS etc. This in turn helps in increasing the efficiency of the app.
While the benefits of all kinds of apps are many, customers as well as clients prefer Native apps over the others mainly because they are extremely simple to use and offer great speed as well.
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